We believe there’s a connection between our well-being and our beaches.
When we restore the beach from harmful pollutants we create clean and beautiful places to restore ourselves from life’s daily stress and pressure.
So join us in our pledge to use the fun, freedom and spirit of the beach to champion a better life for people and planet.
Reef supports Surfrider Foundation and Surfrider Foundation Europe in one single effort to protect seas, rivers and coastlines.
Reef pledged to the historical Ocean Initiatives in the European territory and created Better Beach Alliance in the US, both aimed at supporting three key areas of impact: Beach Cleanups, Kgs of Trash Removed and Volunteers
In 2019, REEF AND SURFRIDER PLEDGE TO ACCOMPLISH INTERNATIONALLY:
Kgs of Trash Removed
As a long-term partner of the Rob Machado Foundation, we’re committed to helping to support their mission to educate and empower young people to make sustainable choices for life. We have funded water filtration stations in public schools across San Diego county and the state of Hawaii encouraging reusable bottles over single-use plastic.
Proud partner of the Mauli Ola Foundation to harness the healing powers of the ocean to provide hope and confidence to individuals living with genetic diseases. Since 2015, we’ve supported their Surf Experience Days, pairing kids suffering from Cystic Fibrosis with REEF Ambassadors for a therapeutic day of surfing in Hawaii.
Making even more impact
NO SINGLE-USE PLASTICS
All single-use plastic in our office has been removed - no plastic water bottles, cups, plates, or utensils.
New energy efficient motion sensor and LED lights throughout the building result in approximately 20% less electricity used to operate at the same capacity.
EMPLOYEE VOLUNTEER DAYS
REEF supports every employee with five days of paid volunteer time per year to pursue any project or passion that gives back to the world.
In 2017, we donated over 7,500 single pair products to the Odd Shoe Exchange, a source of footwear for those requiring single shoes or pairs of differing sizes, many who have this need due to injury, disease or genetic disorders.
To support gender equality at REEF, we have an employee-initiated resource group dedicated to supporting women and men in and out of the workplace, on everything from career development training to more flexible leave programs for new parents.
And as a member of Camber Outdoors, REEF is committed to advancing gender diversity and creating an inclusive workplace, with a focus on increasing the number of women in leadership roles.
ECO-ONE PRODUCT BAGS
In 2018, we updated all of our product packaging bags to include Eco-One. Eco-One®, by Ecologic, LLC. Eco-One is an organic additive that enhances the biodegradation process through a series of chemical and biological processes when disposed of in a biologically active landfill (appropriate facilities may not be available in all areas). A normal plastic bag could take hundreds of years to breakdown, but with Eco-One, this bag will biodegrade over time, potentially shortening the time span the plastic would have occupied in the landfill space to several years instead of hundreds. To learn more about Eco-One, click here.
We made a pledge.
We made an impact.
We believe there is a connection between our well-being and our beaches.
When we restore the beach from harmful pollutants we create clean and beautiful places to restore ourselves. Through full transparency of our initiatives and goals, we believe
we can continue to improve our programs and allow our supporters to take meaningful action.
In 2018 Reef pledged to focus our efforts towards plastic pollution policy initiatives by founding the Surfrider x reef "Better BeachAlliance". Through this program, we promote and collect
data from beach cleanups nationally to inform and ultimately influence enviromental legislation at the local, statewide and national level.
In attiction, we partnered with Urban Surf 4 kids to introduce 650 foster and at-risk kids to the positive benefits and healing properties of the ocean and beach.
pounds of trash removed