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1984

The beach has been the heart and soul of Reef. We believe the beach is where fun and freedom come to life and that there is a deep connection between our well-being and our beaches. We are dedicated to protecting our ocean, preserving our reefs, and continuing to create access to the spirit of the beach.

We respect and protect our beaches.

We preserve our coral reefs

We are dedicated to global awareness, advancing scientific innovation, and sharing knowledge around the importance coral reefs play on our planet and how we can work together to protect them. We’ve teamed up with Ambassador, Chemist and Professional Surfer Dr. Cliff Kapono to make positive changes for coral protection. We have successfully mapped 2 reefs and have over 150k views of our reef livestream.

We create access to the spirit of the beach.

Striving for sustainability sinds 1984.

Sustainability has been part of the REEF DNA since the beginning. REEF founders, Santiago and Fernando Aguerre are surfers and beach lovers, and they did their best to create products with the least impact as possible. Today, over 37 years later, we continue these ideologies with even more emphasis because they are just as relevant now as they were then. In 2007, REEF's mission was to incorporate renewable, recycled and/or organic materials whenever possible. This was also the time that REEF planted our flag to become 100% PVC Free, something that we can still claim to this day.

OUR FOUNDERS STORY


1984

Founded in 1984 by The Aguerre Brothers



1984

First Ad


1995

Rob Machado Signs with REEF



1995

Mick Fanning Signs with REEF



1996

Closed Toe Footwear Launch


1999

Women’s Sandal Launch


2000

Miss REEF Calendar


2002

REEF Apparel Launch


2005

Fanning Sandal Launch



2018

Better Beach Alliance Founded

 


2019

Griffin Colapinto signs with REEF


2020

Better Beach Alliance Collects 1Mlbs of Trash


2020

Advocates of Capture Program Established


2021

Cliff Kapono joins REEF

 


2023

REEF’s First US Store


2024

REEF’s 40th Anniversary

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