Reef was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world. So, they created a high-quality sandal that could keep up with their active (ahem, party) lifestyle. They moved to Southern California to manage the Reef brand and produce the iconic sandal that made Reef what it is today.

Now 30 years later, we’re still at it, encouraging people around the world to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely. Whether you’re surfing, bar-b-queing, metal detecting, sand castle building, day drinking, guitar playing, or just hanging at the beach...beach any way you want. Our products are designed to make you feel comfortable, relaxed and free in any environment, whether you’re at the beach or not. And when you love the beach as much as we do, you need to take care of it. So, we’ve pledged to help preserve and restore beaches and oceans around the world so that everyone has the opportunity to Beach Freely.

Stay Sandy,
Reef

YOU
SHOULD
BEACH
MORE

Beach
any way
you
like.

WHEN
YOU'RE HERE
YOU'RE FREE

SEE HOW WE BROUGHT BEACH FREELY TO LIFE!

1984
1984
1984

Reef was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world.

So, they created a high-quality sandal that could keep up with their active (ahem, party) lifestyle. They moved to Southern California to manage the Reef brand and produce the iconic sandal that made Reef what it is today.

1984
1991
1991
1991

Inspired by the notoriously beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef. Never revealing her face or identity, the brothers used the intrigue of Miss Reef to help convey their idea of the surf lifestyle.

1991
1999
1999
1999

On the 15th anniversary, the first Female sandal was born. The idea of bringing the best open footwear in the market wasn't anymore a priviledge of the boys.

1999
2004
2004
2004

Beach vibes means party mood on. The Fanning sandals take the best from the 3x time world Champion. Featuring a bottle opener in its outsole, these sandals have been the party starter at the beach since the first launch.

2004
2005
2005
2005

Reef enters into VF, the global leader in branded lifestyle apparel, footwear and accessories, with more than 30 brands, like Timberland, Vans and The North Face.

2005
2008
2008
2008

Reef Redemption lies on the will to give back to the community. Whether we are talking about supporting rural communities, people in needs or make the difference towards the environment, the aim is to be part of the change.

2008
2017
2017
2017

Reef Escape takes rubber sandals to a new level of quality and comfort and respect of the planet. Each sandal is built with superior strap and toe post strength to prevent “blow-outs” and elevated with a comfortable matte lining to reduce rubbing. And the best is yet to come, made with PVC free, the Reef Escape are biodegradable. From unpredictable moments of the everyday, to running wild on the beach or sneaking in the side-door—the Reef Escape collection is up for anything.

2017
2018
2018
2018

Now 30 years later, we’re still at it, encouraging people around the world to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely. Whether you’re surfing, bar-b-queing, metal detecting, sand castle building, day drinking, guitar playing, or just hanging at the beach...beach any way you want. Our products are designed to make you feel comfortable, relaxed and free in any environment, whether you’re at the beach or not.

And when you love the beach as much as we do, you need to take care of it. So, we’ve pledged to help preserve and restore beaches and oceans around the world so that everyone has the opportunity to Beach Freely.

2018