We believe there is a connection between our well-being and our beaches. A birthplace and soul of our brand, a place we respect and protect, where fun and freedom come to life. As founders of the REEF x Surfrider Better Beach Alliance, we're dedicated to plastic pollution initiatives through beach clean-ups and environmental legislation. Through our partnership with Urban Surf 4 Kids, we're introducing foster and at-risk kids to the positive benefits and healing properties of the ocean and beach.



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