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AT THE BEACH
ONTO THE SAND.

THINK OF THAT
FIRST STEP.
ANYWHERE.

AWAY FROM THE RULES
AND CONSTRAINTS.

TOWARDS COMFORT
AND FREEDOM.

THINK OF THAT
FIRST STEP.

IT'S THE ONE
WE LIVE FOR.

IT'S THE ONE
WE DESIGN EVERY
REEF PRODUCT TO
MAKE THE MOST OF.

THINK OF THAT
FIRST STEP.

NOW
TAKE IT.


OUR FOUNDERS STORY


1984

Reef was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world.


1991

Inspired by the notoriously beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef. 


1999

On the 15th anniversary, the first Female sandal was born. The idea of bringing the best open footwear in the market wasn't anymore a priviledge of the boys.


2004

Beach vibes means party mood on. The Fanning sandals take the best from the 3x time world Champion. Featuring a bottle opener in its outsole, these sandals have been the party starter at the beach since the first launch.


2005

Reef enters into VF, the global leader in branded lifestyle apparel, footwear and accessories, with more than 30 brands, like Timberland, Vans and The North Face.


2008

Reef Redemption lies on the will to give back to the community.
 


2017

Reef Escape takes rubber sandals to a new level of quality and comfort and respect of the planet. 


2024

The innovations that started in 1984 have evolved into the Reef sandals we love today, becoming a symbol of a free, comfortable and happy lifestyle.

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