For over 40 years, Reef has encouraged people to embrace the joy, freedom and spirit of the beach. Their motto? Beach life. Enjoying a BBQ at the beach, having fun in the sand or simply relishing the sun. Reef sandals were designed to help you feel relaxed and comfortable no matter where you are. Whether in the city or at the beach. From sturdy leather sandals you can use all day to casual beach sandals. The J-Bay for men is among the most popular leather sandals. In addition, the Reef Fanning with bottle opener continues to be wildly popular.